Course Overview

Advertising and marketing are expensive, however social media provides a cost effective solution to empower business, especially small business, to reach a large audience. Take social media to the next level by using social media sites to source new customers and keep your existing customers informed. More importantly, you can target information to customers who want to hear from your organization. This course discusses basic techniques that every organization can employ to ride the wave of interest generated by mainstream media outlets. The course will focus on Facebook but also provides strategies for LinkedIn and Twitter.

Students learn to:

• Create organization profiles on key sites
• Create events and use calendars
• Marry your website and social media strategy
• Determine the best advertising strategy for your business
• Use discussion boards to answer customer questions
• Analyze site statistics
• Use effective use of blogging and micro-blogging

Class Length: approx. 2 hours