Course Overview

For any Marketing plan to be effective, you need the ability to measure its effectiveness. With Social Networking you have the power to create sources of new customers and reach out to your existing customers, but do you know how effective each of your messages is? This course will teach you the final step you need to effectively use Social Media as a marketing tool, Testing and Measuring.

Students learn to:

• read and understand Facebook insights
• gain Twitter insight
• track the success of your blog
• understand benchmarking and trends
• identify patterns and utilize them to hone your message

Class Length: approx. 2 hours