Price List Over Price List Rest Back to Courses Over Back to Courses Rest
TopNav Blog Company Over TopNav Blog Over TopNav Blog Company rest TopNav Company Over TopNav Company rest TopNav Company Team Over TopNav Home Over TopNav Home Rest TopNav Home Services Over TopNav Home Over TopNav Services Home Over TopNav Services Training Over TopNav Team Over TopNav Team rest TopNav Team Company Over TopNav Team Training Over TopNav Training Over TopNav Training Rest TopNav Training Services Over TopNav Training Team Over
Social Networking: Getting Started

Course Overview

Gain a high-level understanding of Social Networking and Social Media. This workshop discusses how free web software serves ties together friends, ideas, values, products, organizations, and more. We show you "best practices" for making the best use of your network for entertainment or to promote your business or organization.

Advertising and marketing are expensive, however social media provides a cost effective solution to empower business, especially small business, to reach a large audience. Take social media to the next level by using social media sites to source new customers and keep your existing customers informed. Mo

For any Marketing plan to be effective, you need the ability to measure its effectiveness. This course will also teach you the final step you need to effectively use Social Media as a marketing tool, Testing and Measuring.

Students learn to:

  • Conceptual framework for understanding social media
  • General terminology associated with social media sites
  • Key differentiators between various social media sites and the primary audiences they are designed to serve
  • Basic steps to create an account on Facebook
  • Manage Account, Privacy, and Security Settings
  • Find friends, associates, followers and more
  • Key mistakes and how to avoid them
  • Create organization profiles on key sites
  • Marry your website and social media strategy
  • Determine the best advertising strategy for your business
  • Analyze site statistics
  • Use effective use of blogging and micro-blogging
  • Read and understand Facebook insights
  • Gain Twitter insight
  • Track the success of your blog

Class Length: approx. 8 hours

Prerequisites:

  • General computer knowledge (Mac or PC)
  • Basic knowledge of internet usage
  • Willingness to learn
  • Note taking materials, if desired

Beverages and munchies provided; one hour mid-day lunch break.